Car shoppers are now empowered by the Internet. Most of the estimated 61 mln consumers who bought a new or used car last year began their search on the Internet. In 2004, Web sites generated 22% of all new-car sales. Over the past decade, person-to-person auto sales have increased by more than 20%. Private-party sales now match the number handled by independent used-car dealers and could soon pass franchised auto dealers. Among Internet users, 11% said they found the used car they…

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