Tim Belcher raises organic catfish on his farm in Franklin County, VA and sells them at the [Roanoke City (Farmer’s) Market](http://www.downtownroanoke.org/market.html).

Belcher sets up shop on the market, usually across from On the Rise bakery, on Tuesdays, Thursdays, Fridays and Saturdays. He’s sold out of his catfish fillets — frozen, vacuum-packed and FDA approved — every day since he started selling them about a month ago.

The fish retails for $5.99 a pound, about a buck more than at Kroger. “They’re all caught and filleted in the same week, so they’re fresh and local and totally organic,” he says. “Nobody in a chain can compete with that.”

Read (Roanoke Times)