Salads or No, Cheap Burgers Revive McDonald’s

The turnaround has come not from greater sales of healthy foods but from selling more fast-food basics.

The enormous success of the Dollar Menu, where all items cost $1, has helped stimulate 36 consecutive months of sales growth at stores open at least a year. In three years, revenue has increased by 33 percent and its shares have rocketed 170 percent, a remarkable turnaround for a company that only four years ago seemed to be going nowhere.

[Read](http://www.nytimes.com/2006/04/19/business/19mcdonalds.html?ex=1303099200&en=8a226aceda62b0c8&ei=5088&partner=rssnyt&emc=rss) (New York Times)

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