Franklin County’s Homestead Creamery is hoping to revive the old-time tradition of milkmen and is banking on a new generation of customers, many of whom are increasingly busy and picky about where their food comes from, to buy into their new home delivery service.

In June, the company launched the service as a trial run, targeting a handful of suburban neighborhoods with a door-to-door flier advertising campaign and dispatching one truck to make daily rounds.

It’s currently serving neighborhoods in Roanoke, Franklin and Botetourt counties and areas around Smith Mountain Lake. Homestead has collected nearly 250 customers and hopes to snag another 200 or so in early October when a second truck starts.

The second truck’s addition to the company’s delivery operation will allow Homestead Creamery to expand its service to the entire Roanoke Valley including Roanoke and the surrounding counties.

The 5-year-old company plans to add two more trucks to its delivery fleet in the spring and hopes to serve 1,500 to 1,600 customers by next fall.

Deliveries arrive once a week. Each truck needs to serve 80 – 100 customers each day and average $15 in sales per customer to be profitable.

[Read](http://www.roanoke.com/news/roanoke/wb/84770 “Read the Story”) (Roanoke Times)

Once they start serving our neighborhood, we’ll definitely take advantage of the service. I guess I’m showing my age when I say that I can remember to milkman making deliveries to our house when I was a kid.