There’s a backlash brewing among the Other Mothers. They, too, love their kids and want to raise them right, but unlike the much-hyped Alpha Moms, whose desire to be The Perfect Mom sometimes leads them to excess in the name of excellence, the laid-back mothers are gaining ground.

The so-called Alpha Mom is a marketing creation, the Super Mom of yesteryear with a few new twists. Alphas are educated, can-do types whose organizational skills bring a corporate mentality to their parenting and a technological agility to their problem-solving. These high achievers will often surf the Web and blogs for advice. Theyve also gotten plenty of media attention.

But sociologists say theres no evidence Alphas are actually better mothers, and now an anti-Alpha movement is taking hold. Those moms have it together sometimes. They may forget to send back permission slips or lose track of their turn for team snacks. They don’t necessarily have the catchy name, though some call themselves Beta Moms or even Slacker Moms as they urge their peers to chill out.

Read (USA Today)